The Avesdo Leadership Team

A team that builds success

Conceived and founded by lawyers with first-hand knowledge of the development industry, Avesdo helps you build success by streamlining the process of selling new home real estate.

Avesdo real estate reputation
16l (1)

Richard Bell

Co-Founder & Advisor

As Co-Founder & Advisor, Richard provides Avesdo with his decades-long experience and industry wisdom. His passion for technology and helping others motivates him as a leader. As founding partner of Bell Alliance LLP, he practices primarily in the area of real estate and estate planning. He is also on the Board as Chair of Small Housing B.C. and World Housing, with the former focused on creating affordability in communities throughout British Columbia and the latter focusing on housing internationally in third world countries.


Tyler Proud

Executive Chairman

As former CEO at Avesdo, Tyler intricately understands the business and now works with the executive team to set direction and ensure the growth of the business.


Ben Smith


As President, Ben oversees the development and execution of our vision and strategy. Before joining, Ben led Kinsman Partners, a strategic advisory firm for new home real estate developers. A digital marketing visionary, Ben oversaw Canada’s first fully online new home transaction in June 2020.

3l (1)

Wendy Cheah

Chief Operating Officer

Wendy is passionate about operations, employees, and culture, tirelessly bringing our organization together, aligning processes and roles, and nurturing the Avesdo community. She joined us in 2018 to run operations, finance, and culture, helping chart Avesdo’s path for scalable growth.


Nick Moshenko

Chief Product Officer

As CPO, Nick works closely with our engineering team to oversee product management, design, and UX/UI to continue evolving our new home transaction management platform. Before joining, Nick founded Designstor, an architectural visualization company.


Firas El Souki

Chief Technology Officer

Firas has 20 years of experience in software architecture, engineering and project management across diverse domains and industries including banking/finance, public sector, smart buildings and the Internet of Things. He has worked in Canada, the USA and MENA Region and has accumulated vast technical experience in building and coaching cross-functional teams. As our CTO, Firas is responsible for outlining and driving the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs.


Sandor Segal

Vice President, Sales

As VP of Sales, Sandor joins with over 20 years experience driving corporate growth. His background leading expansion and retention of revenue in technology and SaaS companies throughout North America and Europe will guide the Advisory team’s 120+ years of cumulative real estate sales experience. Sandor will be responsible for leading the North American sales team and establishing expansion teams in international markets.

Meet with Sandor


Jason Hudym

Director, Client Success

Jason brings over 16 years experience within Proptech, leading customer success and delivering outstanding business results as a founding member of Lasso Data Systems. As an early pioneer in Proptech, few match his depth and breadth of experience in creating solutions specific to new home development globally. Jason will lead Avesdo’s customer service expansion including the optimization of internal processes, external communication and customer feedback loops locally in North America and as the company expands internationally.


Sammy Wong

Account Director

Sammy started his career in real estate as a mortgage broker, completing his CFA designation but quickly moved into project sales and has worked with some of Vancouver’s largest and most successful developers. Sammy has been directly involved in the completion of over 1,500 pre-sale homes and commercial properties in the last 11 years.

Meet with Sammy


Steve Curtis

Sales Director

Steve is an experienced leader in the new home sales industry having spent close to 20 years involved in various aspects of the lifecycle of high rise, townhome, master planned, and custom single family home projects. Steve’s core expertise, across a variety of product-types, has focused on developing and executing project marketing and sales strategies. 

Meet with Steve


Malinka Ruminski

Account Manager

Partnering with our Advisor and broader Customer Success teams, Malinka develops and executes impactful, data-driven solutions for transforming the sales process. As the leader in the creation and execution of learning materials, content, and resources she holds a key role in driving the growth and success of our Advisory team.

Meet with Malinka

Avesdo Great Place to Work Canada Certified
Your competitive advantage

A powerful lead-to-close platform for new home sales.

Avesdo gives you the control and visibility you need to build success from start to finish. Learn how our platform reduces risk and human error to help you achieve the highest yields possible.


Put our experience to work for you.